In a world flooded with ads, pop-ups, and scroll-past moments, one thing still stops people in their tracks: sports. And when you combine it with powerful storytelling through video? That’s when the magic happens.

We’re not just talking about logo placements on jerseys or quick commercial spots. We’re talking about emotional connection, cultural relevance, and long-term brand equity.

Look at what Poppi just did with Inter Miami ahead of the FIFA Club World Cup. It wasn’t just a flashy partnership—it was a calculated move to align with one of the most buzzed-about teams in the world, at a time when the world is watching. And with Messi on the pitch? The stakes—and the visibility—are even higher.

WHY SPORTS? BECAUSE PEOPLE FEEL IT

Sports isn’t just content, it’s emotion in motion. It’s families watching together, fans traveling across countries, and communities rallying behind their teams. When a brand shows up in that space the right way, it’s not just seen—it’s remembered.

Research backs it up. Fans are more likely to trust and support brands that support their teams or favorite athletes. That kind of emotional transfer is priceless, especially in an age when consumer trust is harder than ever to earn.

WHY VIDEO? BECAUSE IT MOVES PEOPLE

Video is the storytelling tool that brings the sports world to life—behind-the-scenes content, mic’d-up moments, training clips, raw reactions, community initiatives. It humanizes the brand and creates a loop of engagement. People watch it, share it, talk about it. And most importantly, they feel something.

This is the difference between exposure and connection.

THE PLAYBOOK FOR BRANDS THAT WANT TO WIN

If you’re a brand looking to make an impact in the sports space, here’s the truth: it’s not enough to sponsor—you have to show up. That means crafting a content strategy that aligns with the passion of the sport and the values of the audience.

Start here:

• Align with teams or athletes that reflect your mission

• Tell real stories—don’t just slap your logo on a highlight reel

• Create content that meets fans where they are (social, mobile, in the moment)

• Invest in video that shows—not tells—what your brand stands for

Sports give you the audience.
Video gives you the connection.
That’s how brand love is built—and loyalty follows.