ALLEGIATE

In collaboration with Allegiate, a boutique gym in Los Angeles, we created a powerful, story-driven campaign that celebrated transformation, authenticity, and community. Centered around real staff journeys and heartfelt member testimonials, the project showcased how Allegiate changes lives beyond physical fitness—highlighting resilience, personal growth, and human connection. These narratives built the foundation for “Arm Farm,” a high-energy community event that merged intense group training with the raw, cultural rhythm of a live Taiko drummer, creating an unforgettable and immersive fitness experience. By blending creativity, culture, and storytelling, we helped position Allegiate not just as a gym, but as a vibrant and transformative community.